From $50 Logos to $85k Per Day in Branding & Graphics Design

Inspiring quick interview with Ben Burns, key takeaway here is:

“Be willing to go into the unknown”

“Step in and have faith that you’re going to be okay”

-Ben Burns

If you have a talent or a skill, knowing when to fire your existing clients is almost as valuable, if not more, than bringing on new clients

Ben had 50+ clients and called all of them saying he has to up his rate to $100 per hour. Out of this, only 2 remained with him!

Scary stuff!

However, the next month, working with just these 2 clients alone helped him grow more revenue than all the 50+ clients at the lower rate he was charging before.

Sometimes, knowing your value, and getting rid of those who don’t want to pay it, and keeping those on board who do understand and appreciate your value (and are willing to pay for it), is the most important decision you can ever make.