Gabriel St-Germain goes in-depth and shows us a case study of one of his most successful campaigns which is currently making his store over $15,000 per day in revenue for one product.

Video ads are very engaging, use them to get lower CPC’s and cheaper conversions.

Start campaigns with PPE (post per engagement) ads for testing and then scale them later into CBO (campaign budget optimization) campaigns once you find your winners.

Replying to comments on your ads will help give you lower CPM’s as Facebook loves engagement so make sure you either do this yourself or hire a VA to respond. Remember to make great engaging responses and sometimes you can use things like humour to help make responses more fun (see POWR example in vodeo)

https://www.spocket.co/blogs/choosing-a-niche-for-your-store-have-a-look-at-ten-places-that-top-e-commerce-entrepreneurs-go-for-ideas-and-inspiration?utm_source=places_for_niche_blog&utm_medium=Email

Dan Dasilva interviews his friend Fred how to run Google Adwords Campaigns for your Shopify store, to boost traffic, sales, and conversions.

The site example that is shown, Mamaware, is targeted towards woman and is selling home & kitchen items, with the main product example in the video being a Watermelon Slicer.

Fred says that with so many people getting into Shopify dropshipping and jumping on the Facebook bandwagon, this is making competition higher and driveing Facebook advertising costs up.

A nice alternative is Google Search, with an audience of people who are very different from Facebook. These people are looking for products, in market to buy a product, take action right away, looking for reviews, or want to get deals. If you position your product i front of them, this is where you can get more sales to your store.

There’s lots of pitfalls when setting up your Google Ads, so let’s get to the techniques to avoid this and build successful ads.

#1. Make Search Ads Only, No Display Select

Once you are brought into the Campaign screen, make sure you don’t use “Standard”, he suggests using “All features and options available for the search network.

Include Google Search partners, “they’re awesome, they’re definitely awesome”

Go after only one country at a time, United States is a great market to always test with a huge volume of buyers with disposable income.

#2. Bid strategy, use Manual CPC

Remove Enabled Enhanced CPC so you have control over your position and how much your cost per click should be and not let Adwords take over and decide for you how much each conversion is going to be worth.

Default bid, he usually puts in $1.00 to start and see what happens.

Daily budget is up to you, although in the example he does $10.00

For the sake of time he skimmed over Sitewide links, structured snipptets, etc although Profit Friend highly recommends using them along with Callouts to extend your ad’s visibility.

#3. Use your keyword in the Headline & Description

Take the targeted keyword, in this case “Watermelon Slicer”, and make sure you include it in either Headline 1 or Headline 2. This helps with quality score and getting more people to click your ads, as this is the exact keyword they are searching for.

Also, include the keyword in the Description to help increase relevancy and get you a high quality score.

Then, scroll down and simply add in your keyword.

#4. Keyword Strategy, Avoid Broad Match

Make sure the keywords you add are the same as the ones included in your ad. If you want to try different keywords, make a new ad group and change the ad for that ad group to include that different keyword.

He suggests 3, 5, or 10 keywords, and not going over 10 keywords per campaign.

For the type of keyword, he suggests AVOIDING Broad match, and using Phrase Match and Exact Match instead.

Broad match targeting for the keyword “watermelon slicer” would also include some of the other suggested keywords like “watermelon cutter” or “watermelon tongs” which are not keywords that are used in your ad. As the keywords are not in your ad and potentially unrelated to your product, this will increase CPC, lower quality score, and lower conversions.

Phrase match is used by adding ” quotations around the keyword, and for the example “watermelon slicer” it means that it will show your ad to people who are searching for anything with “Watermelon slicer” in it but also include Keywords before or after it, for example “best watermelon slicer” or “watermelon slicer for sale” will also be included.

Exact match is simply showing your keyword to only people who type in the keyword exactly. So, for this example, if you do exact match, your ad will only show up for “watermelon slicer” and no other keywords in this example.

#5: Make Sure You Setup Conversion Tracking

Go to Tools -> Conversions, and then create a Conversion Action, select Website, Name the Conversion, select “The value of this conversion action may vary”, he uses “One” for Count so if one ad click leads to three purchases, it will still count it as one in the tracking.

Lastly, select Category: Purchase/Sale and select “Use last click model” and then click Save.

It will give you an HTML javascript tag code that you place on your shop’s thank you page.

To track dynamic conversion sales values and have the entire order value pass into the tracking, use Shopify’s code and instructions for Google Ads conversion tracking.

#6. Watch the Campaign, Build As Many Campaigns As Possible, Setup 100 Product Campaigns

Setup a campaign for each product on your store. The people searching specifically for these products are ready to make a decision and actually buy something. If you have 100 products, setup 100 campaigns, 1 for each product.

Taking It Further: Google Shopping Ads

Once you’ve got your feet wet, you can take it further with getting your products listed on Google Shopping. Check out Oberlo’s guide for Beginner’s to Boosting Sales With Google Shopping Ads.

If you want a full start to finish guide and how to setup Google Ads, check out Kevin David’s video below: